Ivonne Aldaz is a brand strategist and creative director based in San Antonio, TX. Founder of Whitespace (brand strategy studio) and Good World Living (lifestyle platform). Artist with residencies in Provence and Lake Como. This is her personal lab — an experimental portfolio built as a retro Windows desktop.
Contact: hello@ivonnealdaz.com
only ivonne reads these — private by default
Hi, I'm Ivonne.
I help brands, founders, and creative teams turn messy ideas into clear strategy, research-backed positioning, content systems, and useful digital experiences.
about.txt last modified: June 2026 ========================================= you found the lab. this is ivonne aldaz's personal OS — a retro Windows desktop built from scratch. no templates. no themes. no no-code tools. it started as a portfolio problem. a CV is a dead document. it sits in a PDF, gets skimmed for 30 seconds, and closes. there's no way to ask it a question. no way to follow your curiosity. i wanted something you could actually explore. so i built this instead. WHAT'S INSIDE ask_eve.exe an AI agent trained on my actual CV. ask about projects, research, speaking, art, marketing, whatever. she'll ask for your email if you seem like someone worth knowing. archive.exe 10+ years of work. research studies. brand strategy. art residencies. things i built. organized like a file explorer. notes.app books, films, playlists, travel guides, ideas. photos.exe art, travel, and whatever currently has my attention. pulled live from Google Drive. chatroom.exe part Yahoo Chat. part AIM. part internet time machine. snake.exe fully playable. global leaderboard. leave a note anonymous. only i can read them. WHAT I ACTUALLY DO i help founders and organizations figure out what to say, how to say it, and where it should go. research. positioning. narrative. go-to-market. i run whitespace — a strategy studio focused on helping good ideas become easier to understand. i also make paintings and ceramics, write occasionally, and spend an unreasonable amount of time building things on the internet. IS THIS FINISHED? no. something new ships, it changes. some things break. that's part of the deal. if something feels strange, unfinished, or slightly unnecessary, i probably added it at 2am because i thought it would be fun. FIND ME ivonnealdaz.com bywhitespace.com goodworldliving.com hello@ivonnealdaz.com @ivonnealdaz everywhere ========================================= check back later.