Ivonne Aldaz is a brand strategist and creative director based in San Antonio, TX. Founder of Whitespace (brand strategy studio) and Good World Living (lifestyle platform). Artist with residencies in Provence and Lake Como. This is her personal lab — an experimental portfolio built as a retro Windows desktop.
Contact: hello@ivonnealdaz.com
only ivonne reads these — private by default
Hi, I'm Ivonne.
I help brands, founders, and creative teams turn messy ideas into clear strategy, useful systems, and things that actually get built.
about.txt
last modified: June 2026
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you found the lab.
this is ivonne aldaz's personal OS —
a retro desktop for work, experiments,
art, writing, and assorted side quests.
no template. no theme. no framework.
it started with a portfolio problem:
a CV is a dead document.
it sits in a PDF, gets skimmed for 30 seconds,
and closes.
there's no way to ask it a question.
no way to wander.
no way to follow your curiosity.
so i built something you could actually explore.
WHAT'S INSIDE
ask_eve.exe
an AI agent trained on my resume, projects, and actual work. ask her about marketing, AI, research, art, what i've built, where i've been, or what i'm working on now.
she has boundaries. she also has opinions about being moon-powered.
archive.exe
12+ years of work.
research studies. strategy. campaigns.
things i've built. things i've written.
talks i've given. art i've made.
organized like a file explorer, obviously.
notes.app
books, films, playlists, travel, ideas, resources, and things i wanted to remember.
photos.exe
art, travel, and whatever currently has my attention.
pulled live from Google Drive.
chatroom.exe
part Yahoo Chat. part AIM. part internet time machine.
snake.exe
fully playable. yes, there is a leaderboard.
leave a note
send me something.
email is optional —
unless you want me to say hi back.
WHAT I ACTUALLY DO
i work across marketing strategy, research, systems, AI, brand, and creative direction.
sometimes that means helping a company figure out what to say and how to grow.
sometimes it means building the system they need to actually execute it.
i run whitespace, a strategy + creative studio.
i'm also building creative communities and experiences, teaching, making art, writing, and spending an unreasonable amount of time turning ideas into reality.
IS THIS FINISHED?
no.
something new ships, it changes.
some things break.
that's part of the deal.
if something feels strange, unfinished, or slightly unnecessary, i probably added it at 2am because i thought it would be fun.
FIND ME
ivonnealdaz.com
bywhitespace.com
goodworldliving.com
hello@ivonnealdaz.com
@ivonnealdaz everywhere
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check back later.